Nest was releasing the new Nest Cam IQ, the most intelligent security camera on the market.

We designed an interactive challenge that demonstrated Nest Cam IQ’s security and smarts, titled The Heist. Passersby were given 60 seconds to unlock a Nest-branded safe and answer three home-inspired clues to get the combination. Winners received a free Nest Cam IQ, and everyone gained an understanding of Nest’s intelligent technology.